Bloomberg's campaign tried to work with the El Bloombito parody account but got shut down

Sorry, Bloomberg.
By Nicole Gallucci  on 
Bloomberg's campaign tried to work with the El Bloombito parody account but got shut down
Mike Bloomberg wants to make memes. Credit: Roy Rochlin / Getty Images

Mike Bloomberg says he wants to be president, but it feels like the guy just wants people to think he's really good at Twitter.

For those who may not know, Bloomberg's presidential campaign has made some exhaustive efforts to appear funny online. During the last Democratic debate, his campaign's Twitter account went all in on being weird and quirky as an attention grab, and even asked people to "spot the meatball that looks like Mike."

Now, Gothamist is reporting that Bloomberg's campaign recently tried to collaborate with @ElBloombito, a popular parody account that's been trolling the politician and mocking his Spanish accent since 2011. Unfortunately for Bloomberg, the El Bloombito account isn't interested.

The account, which has the username Miguel Bloombito, hasn't reached 3,000 tweets yet, but it has nearly 100,000 followers and people can't seem to get enough of the jokes made at Bloomberg's expense.

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Mike Bloomberg wishes. Credit: screenshot / twitter

On Wednesday, Bloomberg's campaign reportedly reached out to Rachel Figueroa, the 33-year-old woman who runs @ElBloombito, and suggested a collaboration.

Per Gothamist, a producer from Hawkfish (the tech company that Bloomberg founded in 2019) contacted Figueroa and said, "We are working with the Mike Bloomberg campaign on editorial content and we wanted to reach out because we are super interested in working with your Bloombito parody page to create content."

"My first reaction is surely this isn't real," Figueroa told the publication. "Then my second reaction was, 'Oh this is real. Yikes.'"

Figueroa was skeptical of the offer — especially considering that back in 2013 Bloomberg said that anyone who joked about his accent to "get a life" — so she declined before getting any real details about what working together might look like.

While the world may never know what Bloomberg hoped to achieve by teaming up with the El Bloombito account, Figueroa believes the collaboration request was an effort to "have some semblance of control over El Bloombito's content."

The parody account was temporarily suspended after the real Bloomberg announced his presidential run in 2019 for reasons that still aren't quite clear to Figueroa, but it's up and running again, and she plans to keep regularly tweeting out jokes.

Topics Twitter Politics

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Nicole Gallucci

Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.


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