gufram celebrates disco's golden era during salone del mobile 2018

the history of gufram and nighttime furniture dates back to the tumultuous and fascinating times of the italian radical design of the sixties and seventies. at this year’s salone del mobile, the italian furniture brand pays homage to its extravagant past with disco gufram, a space that combines past and present through a collection of disco-inspired furniture. 

the collection is also presented at design miami/ basel as an immersive environment — an actual VIP-lounge area which is both exclusive and accessible to all visitors.

gufram owner and art director charley vezza invites three designer groups to contribute to the brand’s own surreal disco, which promises to be an energetic, enthusiastic experience out of the ordinary. influenced by the brand’s archives, atelier biagetti interpreted a collection of upholstered disco couches from the seventies into a set of five different seats that nod to the originals but with a modern touch. ‘each piece is conceived as a person with a precise attitude, a sense of humor, a beauty, also some vices and dreams that get wild during the night,’ says the studio of the couches, which come under the names of betsy, tony, stanley, jimmy and charly.

paris-based GGSV (gaëlle gabillet and stéphane villard) came up with a collection of carpets that aim to make you dance within the walls of your own house. fittingly named ‘dance floor’, the collection comes in a variety of bright colors and shapes, from pink, to orange and purple and from round, to long and thin ones.

rotganzen, the dutch design studio already known for its fascination with disco balls, created a collection of three cabinets and two coffee tables that represent a melancholic reminder of the temporary nature of the glamour of a night out. the studio describes the amorphous disco balls of the collection as a ‘visual metaphor of fading glory,’ intended as a playful image of the past.