'Sculpted by the Sun' Proposes Packaging Wine Entirely in Cork
Laura McQuarrie — June 24, 2019 — Eco
References: anthemww & thedieline
The conventional cork wine bottle component only makes up a small portion of most packaging designs but Anthem Worldwide's Sculpted by the Sun asks: "Do we need to bottle wine in glass?" The creative agency is working on a variety of concept designs for the future that have a low impact on the environment. According to senior designer Fernando Ruiz Ibanez, "Our vision was to design a more sustainable range of organic wines—a concept inspired by nature in all its simplicity; sunshine, grape and cork.”
The all-cork wine bottles make the most of a sustainable material that rapidly regenerates and is entirely compostable. Naturally, the concept features cork toppers, but also entire vessels that would be mixed with a natural binding agent to increase its strength and prevent the liquid inside from being absorbed by the porous material.
The all-cork wine bottles make the most of a sustainable material that rapidly regenerates and is entirely compostable. Naturally, the concept features cork toppers, but also entire vessels that would be mixed with a natural binding agent to increase its strength and prevent the liquid inside from being absorbed by the porous material.
Trend Themes
1. Sustainable Packaging - The trend of using organic, compostable materials for packaging offers opportunities for businesses to differentiate themselves in a crowded market.
2. Alternative Materials - Exploring materials beyond traditional options presents opportunities for innovation.
3. Minimalist Design - Simplistic designs inspired by nature offer opportunities for unique branding and differentiation.
Industry Implications
1. Wine Industry - Innovative packaging designs using sustainable and eco-friendly materials align with the wine industry's focus on sustainability and differentiation.
2. Packaging Industry - The trend towards sustainable materials and eco-conscious designs opens opportunities for new players in the packaging industry.
3. Organic Products Industry - The organic products industry can leverage innovations in sustainable packaging to align with their environmentally-friendly values and attract eco-conscious consumers.
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