Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Singaporean Plant-Based Food Brands

HAPPIEE! Is a New Alternative Meat Brand from Growthwell Foods

— January 18, 2022 — Eco
Growthwell Foods, the Singapore-based food manufacturer, has launched a new sub-brand by the name of 'HAPPIEE!' that will focus on plant-based food products. HAPPIEE! has debuted with an initial product selection of four different items.

The initial four products that HAPPIEE! has launched include soy-based popcorn chicken, soy-based chicken nuggets, konjac-based fish sticks, and konjac-based fish patties. Each of these products is available in multiple supermarkets and food retailers across Singapore.

On top of being plant-based and vegan, these products are also made to be fit for health-conscious consumers. All four of HAPPIEE!'s products are trans-fat-free and low in other fats. HAPPIEE! is committed to feeding "100 million across Asia with plant-based foods," as well as contributing to the overall sustainability of the food industry in Singapore.

Image Credit: HAPPIEE!, Growthwell Foods
Trend Themes
1. Plant-based Meat Alternatives - Growthwell Foods' launch of HAPPIEE! brand offers four plant-based meat alternatives made with soy and konjac that cater to health-conscious consumers.
2. Sustainable Food Production - HAPPIEE!'s commitment to sustainability and feeding 100 million across Asia with plant-based foods presents disruptive innovation opportunities for the food industry.
3. Health and Wellness - HAPPIEE!'s trans-fat-free and low-fat plant-based products reflect the growing demand of health and wellness in the food industry.
Industry Implications
1. Food Manufacturing - Growthwell Foods' launch of HAPPIEE! brand presents disruptive innovation opportunities for food manufacturers to invest in plant-based alternatives and sustainability.
2. Retail - The availability of HAPPIEE!'s plant-based products in multiple supermarkets and food retailers across Singapore highlights a potential disruptive innovation opportunity for the retail industry to cater to the growing demand for plant-based and sustainable products.
3. Sustainable Agriculture - HAPPIEE!'s commitment to sustainability and plant-based foods presents disruptive innovation opportunities for the agriculture industry to develop more environmentally friendly and sustainable practices.
4.7
Score
Popularity
Activity
Freshness