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Cheerful Back-to-School COVID-19 Ads

UN Agencies Launch 'Learning is Back' Song for Back-to-School

— February 25, 2021 — Social Good
UN Agencies recently unveiled the 'Rej’et El Sineh' song for back to school season, which translates to 'Learning is Back.' The new song comes as part of the UN Agencies Regional Joint Action Plan and encourages students to safely return to learning – whether that be at home or in the classroom.

The Rej’et El Sineh song comes as the COVID-19 pandemic has interrupted education for nearly 110 million children and young people in the Middle East and North Africa. The song encourages children to continue learning despite any obstacles (including lacking essential resources such as the internet, electricity, and electronic devices).

The UN bodies "hope that this song, together with other tools the partners made available in the past months, will demonstrate that education and schooling in the time of COVID-19 is possible."
Trend Themes
1. Remote Learning Resources - The trend of providing electronic tools and other essential resources for remote learning presents opportunities for companies that offer online learning platforms and educational technology solutions.
2. Mental Health Awareness in Education - The trend of addressing the mental health of students during the pandemic highlights the need for companies to create innovative approaches to supporting students' mental health and well-being while they learn.
3. Collaborative Learning Environments - The trend of facilitating collaboration and engagement among students, whether virtually or in-person, presents opportunities for companies that provide tools and technologies that support cooperative learning experiences.
Industry Implications
1. Edtech - EdTech companies can capitalize on the trend of remote learning resources by creating innovative products and services that address the challenges of distance education.
2. Mental Health Services - Companies that offer mental health services such as counseling and therapy can leverage the trend of mental health awareness in education to create customized solutions that help students cope with the challenges of learning in a pandemic.
3. Learning Management Systems - Companies offering Learning Management Systems (LMS) and other educational software can tap into the trend of collaborative learning environments by enhancing their products with new tools that promote student interaction and engagement.
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