Coca-Cola Continues Digital Experience Drive With Marshmello Tie-up

The second release from the brand's Creations label brings a fusion of the iconic Coke taste with the DJ's favorite flavors

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Following the release of its first limited-edition product through Coca-Cola Creations—called Intergalactic—the soft drink company is releasing a new campaign to promote a collaboration with Grammy-nominated music producer Marshmello.

Coca-Cola Creations is the brand’s new platform that takes the iconography of the world-famous beverage and adds “new expressions driven by collaboration, creativity and cultural connections.”

The latest limited-edition drink will be a fusion of Marshmello’s favorite flavors of strawberry and watermelon alongside the taste of Coca-Cola and will be packaged in slim black and white cans which relate back to the DJ’s own aesthetic.

The flavor will be released in the U.K.

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