Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
On this week’s episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss Liederman’s recent coverage of how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails and where cannabis beverages fit into the mix.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
