Data Suggests Another Big Year of Ad Spend, According to UK Report

The IPA's Bellwether expects 5.2% of advertising growth for 2022

Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans from the Covid-19 pandemic in the U.K. with data suggesting that marketing budgets will see “considerable growth” this year, albeit perhaps not at the level of 6.2% previously predicted.

According to industry membership body the IPA’s quarterly Bellwether Report, 34.5% of companies surveyed about their marketing plans are set to expand their marketing spend over the 2022/2023 financial year, while almost half (45.7%)

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