Snapchat Adds to Its Arsenal for Its War on Drugs

The platform boosted its proactive detection rates for related content by 390% over the past year

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Snapchat enlisted new resources in its battle against drug-related content on its platform and provided an update on its progress in proactively detecting such content.

New in-application resources from the Centers for Disease Control and Prevention on the dangers of fentanyl are being added to Snapchat’s Heads Up portal, along with fare from two new partners: nonprofit Community Anti-Drug Coalitions of America, which is committed to creating safe, healthy and drug-free communities; and fellow nonprofit Truth Initiative, which focuses on getting young people to reject smoking, vaping and nicotine.

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