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Elon Musk calls on all Twitter designers and engineers doing software to sit on his floor of HQ for 'dense and intense' work

Elon Musk has brought Twitter to break even through an aggressive approach to management.
Elon Musk has axed thousands of jobs at Twitter. Susan Walsh/AP

  • Elon Musk on Tuesday sent another unexpected directive to Twitter employees.
  • Anyone working on software projects is to now sit on his floor of Twitter HQ, an email said.
  • Musk has taken to closely directing and monitoring engineering since taking over Twitter.
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Elon Musk on Tuesday suddenly called for everyone at Twitter working on design or software to come to his floor.

"Anyone writing software or doing design (in the Bay Area) should be on the 10th floor of SF HQ," he said in an email to staff. "It is intended to be dense and intense. Thanks, Elon."

While the brief email did not say so explicitly, it refers to seating at Twitter's offices in San Francisco, a person familiar with the company said. Musk now works from the 10th floor and is asking all remaining design and engineering employees at Twitter working on software or related projects to start working daily from the floor as well. The change is expected to happen immediately, the person said, and came without warning.

Twitter employees who have made it through mass layoffs, mass resignations, and spates of firings have come to expect "out-of-the-blue," demanding emails from Musk, an employee said. "Another day, another email," another employee said.

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The mass resignations at the company two weeks ago were in response to one such overnight email from Musk, in which he gave everyone in the company about two days to click a sign-up link that would consider them as having agreed to work on his "extremely hardcore" Twitter 2.0.

Musk, Twitter's CEO since he took over the company a month ago, oversees Twitter's engineering and software organization closely. He has demanded that Twitter employees work from the office full time, reversing a policy put in place by the company's cofounder and former CEO Jack Dorsey allowing anyone to work remotely full time. Many engineers who still work at Twitter had already moved their desk space to the 10th floor in recent days, another person familiar with the matter said.

Musk is said to frequently walk the floor now, observing employees at work and occasionally asking questions about what they're working on, one of the people familiar said. His son with the singer Grimes, X Æ A-12, is said to often be in the office as well, including on Monday, the person said.

Elon Musk Twitter
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