That's EGGstortionate! Tesco wrongly puts a £96 price tag on a Belgian chocolate treat in an embarrassing pricing blunder

  • Shoppers spotted a 245g hand-decorated Belgian milk chocolate egg for £96
  • Baffled customers took to social media to complain about 'eggspensive' treat
  • Tesco quickly clarified that it was a pricing blunder and egg should be £10 
  • A photo was posted on the Facebook page Radio Ninesprings this week 

By Unity Blott For Mailonline

Published: | Updated:

Shoppers were left stunned after spotting a Tesco Easter egg on sale for £96 in an embarrassing pricing blunder.

The 245g hand-decorated Belgian milk chocolate egg, though luxurious-looking, left customers baffled when it was spotted on sale in Somerset for nearly £100.

A photo was posted on the Facebook page Radio Ninesprings this week, showing the egg along with a price tag which read '£480 per 100g'. 

They wrote: 'Surely, this is a pricing mistake. Would you pay over £90 for a single Easter Egg?' 

Egg-stortionate! This 'hand decorated' Belgian Milk Chocolate Egg, though luxurious-looking, had customers baffled when it was spotted on sale in Somerset for nearly £100

Egg-stortionate! This 'hand decorated' Belgian Milk Chocolate Egg, though luxurious-looking, had customers baffled when it was spotted on sale in Somerset for nearly £100

Commenters on social media were outraged by the seemingly pricey chocolate treat  which has racked up dozens of shares and comments online.

One person wrote in disbelief: 'Oh my God. Who would pay £96 for an Easter Egg?

Another disgruntled chocoholic said: 'Eyewatering. Who in their right mind would pay that for an Easter Egg?'

While one user mocked the price, writing: 'What an EGGSTREME bargain!'

Others were more surprised that Tesco had already rolled out its seasonal chocolate, with Joanna Shortland writing: 'More to the point, Easter eggs are already out?!' 

A Twitter user spotted the same pricing blunder in a different store. Commenters on social media were outraged by the seemingly pricey chocolate treat from the supermarket

A Twitter user spotted the same pricing blunder in a different store. Commenters on social media were outraged by the seemingly pricey chocolate treat from the supermarket

Tesco confirmed that the price was down to a ticketing error and the egg was closer to £9.60 than it was £96 - insisting nobody else will see that egg on sale at that price.

However the 'eggstortionate' pricing mix-up was also spotted by Twitter user @Knight_Radiant, who wrote: 'Damn, I knew Easter eggs [were] overpriced, but wow! Breaking new ground here.'

A Tesco spokesman said: 'The correct price for the Easter egg is £10 and we've already changed the label in store to the correct price.'

Tesco

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