That's EGGstortionate! Tesco wrongly puts a £96 price tag on a Belgian chocolate treat in an embarrassing pricing blunder
- Shoppers spotted a 245g hand-decorated Belgian milk chocolate egg for £96
- Baffled customers took to social media to complain about 'eggspensive' treat
- Tesco quickly clarified that it was a pricing blunder and egg should be £10
- A photo was posted on the Facebook page Radio Ninesprings this week
Shoppers were left stunned after spotting a Tesco Easter egg on sale for £96 in an embarrassing pricing blunder.
The 245g hand-decorated Belgian milk chocolate egg, though luxurious-looking, left customers baffled when it was spotted on sale in Somerset for nearly £100.
A photo was posted on the Facebook page Radio Ninesprings this week, showing the egg along with a price tag which read '£480 per 100g'.
They wrote: 'Surely, this is a pricing mistake. Would you pay over £90 for a single Easter Egg?'
Egg-stortionate! This 'hand decorated' Belgian Milk Chocolate Egg, though luxurious-looking, had customers baffled when it was spotted on sale in Somerset for nearly £100
Commenters on social media were outraged by the seemingly pricey chocolate treat which has racked up dozens of shares and comments online.
One person wrote in disbelief: 'Oh my God. Who would pay £96 for an Easter Egg?
Another disgruntled chocoholic said: 'Eyewatering. Who in their right mind would pay that for an Easter Egg?'
While one user mocked the price, writing: 'What an EGGSTREME bargain!'
Others were more surprised that Tesco had already rolled out its seasonal chocolate, with Joanna Shortland writing: 'More to the point, Easter eggs are already out?!'
A Twitter user spotted the same pricing blunder in a different store. Commenters on social media were outraged by the seemingly pricey chocolate treat from the supermarket
Tesco confirmed that the price was down to a ticketing error and the egg was closer to £9.60 than it was £96 - insisting nobody else will see that egg on sale at that price.
However the 'eggstortionate' pricing mix-up was also spotted by Twitter user @Knight_Radiant, who wrote: 'Damn, I knew Easter eggs [were] overpriced, but wow! Breaking new ground here.'
A Tesco spokesman said: 'The correct price for the Easter egg is £10 and we've already changed the label in store to the correct price.'
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