Délicieuse! M&S launches range from French gourmet frozen food brand Picard including brioche, French bread and mini croque monsieurs - and prices start at just £1.50
- Marks and Spencer has launched range by French retailer Picard in its foodhalls
- Supplier makes gourmet French frozen food including croissants and brioche
- Starts at just £1.50 for a French baguette up to £6.50 for raspberry macarons
Marks & Spencer has launched a range of indulgent, authentic French treats by one of the nation's most famous frozen food companies.
Picard, which has more than 700 stores across the channel, specialises in gourmet freezer items including decadent canapés, showstopping desserts and breakfast pastries.
The new range, which includes brioche, crepes and mini croque monsieurs, starts at £1.50 for a pair of classic French baguettes and goes up to £6.50 for tasty raspberry macarons.
Picard, which has more than 700 stores across the channel, specialises in gourmet frozen foods including decadent canapés, showstopping desserts and breakfast treats. Pictured is the French brioche toast now on sale at M&S
The new range, which includes brioche (left), crepes (right) and mini croque monsieurs, starts at £1.50 for a pair of classic French baguettes and goes up to £6.50 for raspberry macarons
Marks & Spencer says it's introduced the products because the British people are once again embracing the freezer, meaning the demand for high-quality frozen food is at an all-time high.
The upmarket grocer has seen its frozen food sales soar during lockdown - up 85 per cent on last year.
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Known as France's 'best kept secret', Picard is the frozen food leader in the Republic and has been a go-to shop for time-pressed French cooks since the 1970s.
Stand out dishes include Ham and Cheese Galettes, made in Brittany, which are said to make the perfect lunchtime treat.
Also in the range are mini croque monsieurs as a go-to canapé and tarte tatin as an authentic end to any French-inspired meal.
WHAT'S IN THE NEW M&S RANGE?
Raspberry Macaron Dessert £6, 250g – serves 3-4
This show-stopping dessert is light and fresh, made with almond and raspberry macarons, with a decadent vanilla mousse filling and packed with whole raspberries.
Tarte Tatin £5, 600g - serves 6
An iconic Picard dessert, the crumbly shortcrust pastry is made with the highest quality French butter and topped with caramelised French apple wedges. Simply cook from frozen in just 25 minqutes and enjoy with custard or vanilla ice cream.
A pack of mini eclairs also features in the range, which is a perfect quick treat for children and adults alike. A pack costs £5
2 Brioche French Toast £3, 156g
Transport yourself to a fancy, French café with soft, toasted brioche with a salted butter caramel sauce - the ultimate breakfast, brunch or indulgent afternoon treat!
4 Brioche Buns £3.50, 180g
These Parisian-style brioche buns are soft and golden when taken out of the oven and melt in the mouth - perfect for the ultimate French breakfast or afternoon tea.
6 Crêpes £3, 420g
These whole milk pancakes will make the perfect start to the day or a lunchtime treat, delicious garnished with jam, honey, compote or chocolate.
10 Mini Dipped Vanilla Ice Cream Cones £3, 175g
A delicious mini treat for adults or kids alike, these mini vanilla ice cream cones are coated with chocolate and sprinkled with broken Amaretti.
2 Classic Baguettes £1.50, 280g
These pre-baked classic baguettes are the ultimate freezer staple for a French-inspired breakfast or lunch.
The ultimate French party treat, these soft and crispy mini croque monsieur bites are made with a delicate mix of ham, béchamel and Emmental cheese - they cost £4 for a pack of 20
4 Fig Rolls £1.70, 240g
These pre-baked rolls are packed with dried figs for a delicious breakfast or lunchtime treat
2 Ham & Cheese Pancakes £3, 250g
These indulgent buckwheat galette pancakes are filled with French ham and Emmental cheese, with a delicious crème fraîche sauce.
20 Mini Croque Monsieur £4, 240g
The ultimate French party treat, these soft and crispy mini croque monsieur bites are made with a delicate mix of ham, béchamel and Emmental cheese.
2 Chicken Cordon Bleu £4, 300G
A great everyday French classic, these Chicken Cordon Bleu fillets are filled with Comté cheese and smoked turkey bacon - perfect for a quick and delicious mid-week meal.
4 Goats Cheese Parcels £4, 440g
Four beautifully crispy puff pastry parcels, with creamed spinach and fresh goats cheese. Delicious served hot with a fresh salad.
Brioche is the ultimate indulgence for the French, and can be eaten at breakfast or for a snack at any time of the day
Customers can also pick up tasty breakfast treats, including French brioche toast and buns, crêpes, baguettes and waffles.
Marks & Spencer already offer frozen oven-bake croissants and pain au chocolat, which have been popular on Instagram under lockdown.
All Picard products at M&S will be in French packaging but translated to English on the back of packs to provide a clear description, ingredients, allergens, cooking instructions and nutritional information.
A M&S spokesperson said: 'The range is set to excite customers with something delicious and different to add to their weekly shop.
'Picard will transport them to sunnier climates with the very best in authentic French cuisine!'
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