The Little Potato Company's Easy Sides are Fully Cooked and Pre-Seasoned
Laura McQuarrie — October 19, 2019 — Lifestyle
References: littlepotatoes & prnewswire
The Little Potato Company newly launched a range of potato sides as a quick heat-and-eat option that can be prepared in seven minutes. The fully cooked and pre-seasoned Creamer potatoes are available in varieties like Onion and Garlic, Sea Salt and Black Pepper, Paprika and Bell Pepper, and Sweet Bell and Onion, which cater to consumers who are looking for meals that are as convenient as they are nourishing.
The Easy Sides are prepared by being slow-cooked sous-vide style with natural spices, which means that they only need to be heated in a skillet until crispy before they're ready to be enjoyed. Richard Vann, Vice President of Marketing and Product Innovation at The Little Potato Company, says "Through our consumer research, we discovered that one of the biggest pain points when it comes to eating potatoes is that they are too time-consuming and complicated to prepare, so we've taken the complication out."
The Easy Sides are prepared by being slow-cooked sous-vide style with natural spices, which means that they only need to be heated in a skillet until crispy before they're ready to be enjoyed. Richard Vann, Vice President of Marketing and Product Innovation at The Little Potato Company, says "Through our consumer research, we discovered that one of the biggest pain points when it comes to eating potatoes is that they are too time-consuming and complicated to prepare, so we've taken the complication out."
Trend Themes
1. Quick Heat-and-eat - Opportunity for disruptive innovation in the convenience food industry by developing more fully cooked and pre-seasoned meal options.
2. Sous-vide Style - Opportunity for disruptive innovation in the cooking method industry by expanding the use of slow-cooked sous-vide style with natural spices for other food products.
3. Convenient Meal Solutions - Opportunity for disruptive innovation in the meal preparation industry by creating more time-saving and easy-to-prepare meal options for busy consumers.
Industry Implications
1. Convenience Food - Disruptive innovation opportunities in the convenience food industry by introducing fully cooked and pre-seasoned meal options that are quick and easy to prepare.
2. Cooking Method - Disruptive innovation opportunities in the cooking method industry by exploring and expanding the use of slow-cooked sous-vide style with natural spices for various food products.
3. Meal Preparation - Disruptive innovation opportunities in the meal preparation industry by developing more convenient and time-saving meal solutions for consumers looking for quick and hassle-free options.
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