The Death Wish Coffee World’s Strongest Latte Has 300mg of Caffeine
Michael Hemsworth — May 11, 2021 — Marketing
References: deathwishcoffee & bevnet
The Death Wish Coffee World’s Strongest Latte is a new ready-to-drink product from the brand that is sure to come as a welcome addition to those looking for a way to drastically boost their energy levels. The drink comes in eight-ounce serving sizes, which are each made with high-quality organic ingredients and 300mg of caffeine each. This is reported to be three-times higher than what you'll find in the average cup of coffee to make it well-suited to those who have a penchant for large doses of caffeine.
Vice President of Business Development Eric Donovan spoke on the new Death Wish Coffee World’s Strongest Latte saying, "It took a long time for us to get it exactly the way we wanted it, but the final product was worth the wait. The World’s Strongest Latte is ready just in time for the start of summer. Sales of ready to-drink beverages typically start spiking during May as the weather gets warmer and consumers are looking for a sweet and more refreshing way to caffeinate their day.”
Vice President of Business Development Eric Donovan spoke on the new Death Wish Coffee World’s Strongest Latte saying, "It took a long time for us to get it exactly the way we wanted it, but the final product was worth the wait. The World’s Strongest Latte is ready just in time for the start of summer. Sales of ready to-drink beverages typically start spiking during May as the weather gets warmer and consumers are looking for a sweet and more refreshing way to caffeinate their day.”
Trend Themes
1. High-caffeine Beverages - There is an opportunity to innovate and produce high-caffeine beverages that cater to consumers who prefer large doses of caffeine.
2. Ready-to-drink Products - Ready-to-drink products with high levels of caffeine offer convenience and portability, which can appeal to busy consumers who need a quick energy fix.
3. Organic Ingredients - Using high-quality organic ingredients in ready-to-drink beverages can be a selling point for health-conscious consumers who prioritize natural and sustainable options.
Industry Implications
1. Coffee Industry - The coffee industry can explore producing ready-to-drink high-caffeine coffee products to cater to consumers who want stronger coffee options.
2. Energy Drink Industry - The energy drink industry can innovate by incorporating organic and healthier ingredients in their products to appeal to health-conscious consumers who still want high levels of caffeine.
3. Convenience Store Industry - Convenience store industry can consider offering ready-to-drink high-caffeine options as a more convenient and portable alternative to traditional coffee drinks.
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