The Tea of a Kind Drinks Include Three Flavors
Michael Hemsworth — September 19, 2020 — Marketing
References: drinkteaofakind & bevnet
These new Tea of a Kind drinks have been unveiled by Vessl, Inc. to offer consumers a way to enjoy premium refreshment with an all-natural recipe to boot. The new rink flavors include the Blackberry Basil Yerba Mate, Mango Yerba Mate and the Prickly Pear Yerba Mate, which are all paired with the brand's patented packaging closure and delivery device. This keeps the ingredients fresh and requires users to dispense them right before consumption.
Director of Sales Jeff Somers spoke on the new Tea of a Kind drinks saying, "The Vessl Closure allows consumers to enjoy the fresh and flavorful tea and Yerba Mate while preserving their valuable vitamins and antioxidant properties. These new flavors are packed with flavor and incredibly refreshing. We are excited they will be available in more retail stores across the U.S. and now in Canada too.”
Director of Sales Jeff Somers spoke on the new Tea of a Kind drinks saying, "The Vessl Closure allows consumers to enjoy the fresh and flavorful tea and Yerba Mate while preserving their valuable vitamins and antioxidant properties. These new flavors are packed with flavor and incredibly refreshing. We are excited they will be available in more retail stores across the U.S. and now in Canada too.”
Trend Themes
1. All-natural Refreshment - The trend for all-natural ingredients in beverages offers an opportunity for innovation in the creation of new and healthier drinks.
2. Patented Packaging Closures - The trend for unique packaging and delivery systems presents an opportunity for disruptive innovation in beverage packaging design.
3. Yerba Mate Flavored Drinks - The trend for Yerba Mate flavored drinks presents an opportunity for innovation in the creation of new and unique flavor combinations.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend for all-natural refreshment and patented packaging closures to create new and innovative products for health-conscious consumers.
2. Packaging Industry - The packaging industry can capitalize on the trend for unique packaging and delivery systems to design innovative packaging solutions for the beverage industry.
3. Health and Wellness Industry - The health and wellness industry can take advantage of the trend for all-natural refreshments to create new and innovative products that cater to the growing demand for healthier beverage options.
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