Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Crisp Apple-Inspired Beers

The Busch Light Apple Was Launched Using a Tech-Inspired Campaign

— July 13, 2020 — Marketing
The beloved American beer brand, Busch Light, recently expanded its portfolio with the launch of a its first-ever "flavor innovation," the Busch Light Apple. The limited-edition beverage features a robust, crisp flavor profile with natural apple extract, making it the perfect beer for summer.

To launch the Busch Light Apple, the brand debuted a hilarious, tech-inspired keynote with its iconic brand ambassador, Busch Guy, donned in a wilderness-meets-tech-guru outfit. Likening the new beer to a revamped smartphone, the keynote offers a glimpse into the beer's features and benefits.

Alongside the entertaining keynote, Busch Light is also launching a "special, one-of-a-kind insurance program," dubbed the 'Busch Light Apple Beer Replacement Protection.' The new promotion enables the first 1,000 people who share a photo with their new Busch Light Apple will receive a $10 voucher for their next, "replacement" pack.

Image Credit: Busch
Trend Themes
1. Fruit-inspired Beers - More beer companies are experimenting with incorporating fruit flavors into their products.
2. Tech-inspired Marketing - Marketing campaigns are leveraging tech concepts to engage consumers in new and entertaining ways.
3. Unique Promotional Programs - Brands are offering creative and unconventional promotions to encourage consumers to try their products.
Industry Implications
1. Alcoholic Beverages - Beer companies and other alcoholic beverage makers can explore incorporating fruit flavors into new products.
2. Marketing and Advertising - Marketing firms can develop campaigns that leverage technology concepts to connect with younger, tech-savvy audiences.
3. Promotions and Incentives - Businesses that offer services or products can experiment with unconventional promotions to attract new customers and drive sales.
6
Score
Popularity
Activity
Freshness