Why YouTube’s Beauty Wars Aren’t About Makeup

WIRED’s Emma Grey Ellis joins this week’s Gadget Lab podcast to explain the latest YouTube drama and discuss the implications of “cancel culture.”

Beauty product reviews on YouTube aren’t just about beauty products and internet capitalism. They’re a conduit for drama, loyalty politics, and “cancel culture," as WIRED’s Emma Grey Ellis has learned throughout her reporting on some of YouTube’s biggest names. This week’s drama is on James Charles, a hugely popular 19-year-old beauty influencer, and Tati Westbrook, an OG YouTube beauty guru and a mentor of Charles. Coachella and hair vitamins were involved. Charles was cancelled (again).

But as Ellis writes, “The real victims of cancel culture might be the rest of us, perpetually required to join the angry mob lest ye be taken for a collaborator.” We talk about this and more on this week’s Gadget Lab podcast.

Show Notes: Read Emma’s story here. Read all about the WhatsApp vulnerability here. Read Casey Newton’s newsletter here on the White House’s call for supposedly politically biased social media content.

Recommendations:
Emma recommends the Canadian television series Schitt’s Creek, which is available on Netflix. Arielle recommends a Tamagotchi. Yes, that Tamagotchi. Lauren recommends Knock Down the House, also streaming on Netflix. Mike recommends this New York Times profile of Evan Dando, and has the audacity to recommend you listen to the Lemonheads.

Arielle Pardes can be found at @pardesoteric. Lauren Goode is @laurengoode. Emma Ellis is @emmagreyellis. Michael Calore is on vacation this week, but can be found at @snackfight. Bling the main hotline at @GadgetLab. Our theme song is by Solar Keys.

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