Yeezy Day 2021: Everything You Need to Know About the Restocks and Releases

Forget the album. This is the bonanza we’ve been waiting for.
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Kanye West in New York, November 07, 2019.Brad Barket / Getty Images

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UPDATE — 8/2/21, 6 PM: Yeezy Day is coming to a close stateside, and that means the downpour of releases is gently giving way to a drizzle. At this point, the brand has played a laundry list of its biggest hits along with more than a few deep album cuts, trotting out the much-discussed OG Wave Runner (only for it to sell out in seconds) and even a duo of Powerphases. The brand also released a Yeezy 700 MNVN in black, the Yeezy 500 “Soft Vision”, Yeezy Boost 350 V2 “White (Reflective)”, and the Yeezy Quantum, among others.

Still reportedly left to drop? A grip of 350 V2s in various colors, and a few other straggler styles. So if you haven’t had any success securing a pair, don’t give up quite yet. To quote Lenny Kravitz quoting Yogi Berra: It ain’t over ‘till it’s over.

UPDATE – 8/2/21, 1 PM: Well, folks, the day is upon us. If you spent the weekend unusually excited for Monday, you already know what we’re talking about. (Maybe you even managed to snag a pair of sneakers earlier this morning. Congratulations!) For the uninitiated, it is now officially Yeezy Day, AKA your best shot yet at scoring a pair of Yeezys at retail.

If you’ve been on the fence about copping in the past, the time for indecision is over. Today and today only, the brand is dropping a formidable lineup of sneakers—some already released, some not—exclusively through Yeezy Supply, Adidas.com/yeezy, and Adidas’ own Confirmed app, though not each sneaker is available through each channel.

If frantically refreshing all three channels throughout the day sounds exhausting, you can also sign up for updates to keep abreast of what’s dropping where to save yourself the headache. (FYI: If you want to skip the fuss entirely and don’t care how much you have to pay to do it, you can always head straight to resale sites like StockX to buy the Yeezy of your choice hassle-free.)

As of right now, Kanye West’s billion-dollar baby has released a brand new take on its immediately recognizable foam runner, along with a new colorway of the Yeezy Boost 350 V2.  It's also restocked a bevy of different styles including the Yeezy 700 V2 in “Inertia” and “Hospital Blue”; the Yeezy 500 in "Utility Black" and “Soft Vision”; and the Yeezy Boost 350 V2 in “Tail Light”, “Zebra”, “Synth RF”, and “Glow”—almost all of which sold out immediately. But don’t lose faith! More are sure to come at the top of every hour, so circle back here for further updates.


Kanye West doesn’t do anything halfway. His infamous perfectionism can be a hindrance (see: the extensive list of ventures he’s shelved over the years) but it also lends itself towards a certain manic productivity. When he’s on he’s on, and there’s no slowing his momentum.

Since launching Yeezy in partnership with Adidas, West has proved prolific, releasing a slew of styles that now represent a formidable percentage of the company’s overall sneaker business and silencing a horde of naysayers in the process. For sneaker fans still waiting on the artist’s forthcoming album, there’s hope on the horizon: For the second time ever, the brand will celebrate Yeezy Day 2021, a global bonanza that kicked off in 2019 but went on hiatus last year. Starting at 9 AM on Monday, August 2nd, the brand will drop a deluge of prior styles (and maybe even some new ones!) via Yeezy Supply, Adidas.com/yeezy, and Adidas’ own Confirmed app. As per usual, there’s no word yet on what styles specifically will be back in stock, but it’s safe to expect that a healthy selection of otherwise sold-out silhouettes will be available.

As for how to get your hands on them? Details are scarce on the rollout procedure, but if the last time around is any indication there will be dozens of styles released in half-hour intervals throughout the day, so keep your eyes peeled on the retailer of your choice and your copping finger at the ready. Among the rumored drops are the debut of the Yeezy 700 V3 in a brand new colorway and the long-awaited return of the OG Yeezy Boost 700 Wave Runner—though, again, nothing is set in stone.

The roster of sneakers Yeezy has to choose from are a welcome reminder of exactly how innovative the brand has remained since West defected from Nike to sign a historic deal with the three stripes in 2016. Since then, Yeezy has become a reliable source of polarizing shoes that often look beamed in from the future, catnip for sneaker blogs and comments sections that heatedly debate each style’s merits before gradually, inevitably, conceding their worth. 

In the months before a new Yeezy drops, buzz builds steadily—fueled by a stream of tantalizing leaks and IG teases—creating a masterfully-orchestrated frenzy of hype by the time the sneaker actually releases. Yeezy models don’t stick around for very long after they drop, so for West disciples a second chance at scoring the sneaker of their choice is nothing short of a godsend. West’s far-reaching reference points mean there’s probably a Yeezy out there for you, whether you’re a casual sneaker fan intrigued by one of the brand’s unorthodox designs, or a diehard Kanye acolyte breathlessly counting down the days until DONDA finally drops.

And if you still somehow manage to strike out on everything the day has to offer, you can always make your way to StockX and cop a pair of Yeezys on the aftermarket—provided, of course, you’re down to pay the hefty resell premium. It’s a small consolation prize, but, as any Kanye stan will readily tell you, sometimes you have to take what you can get.

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