I was in Shanghai last weekend to witness the largest 11/11 in history. Alibaba breaks another record, with 2018 GMV reaching RMB213.5 billion (US$30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion).

I’m excited to share some of the event highlights here:

Stay tuned for the post-event report on Singles’ Day 2018.