Are younger folks done with TikTok?
My sample size is not huge, but from what I have observed, the hype isn't the same as it was in 2020/2021.
The platform might have become too commercial as well and the "cool kids" moved on.
Or am I completely mistaken?
"Monthly Active Users – TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M."
"As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok."
"Engagement – it’s hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers)."
"TikTok screen time per user is crushing its competitors – it’s currently at 26 hours per month."
https://wallaroomedia.com/blog/social-media/tiktok-statistic...
If it seems like it dropped at all, it may have dropped a bit (as well as other social media apps) as people are going out and interacting more in person than when the pandemic started a couple of years ago. All social media apps likely got a big boost in traffic in 2020 from people not being able to interact with their friends in person.
Where are these people going if they're leaving TikTok? As far as I know there isn't any other alternative besides TikTok that has any traction yet. And I highly doubt they're coming back to Facebook, Instagram, or Twitter anytime soon.