Apple’s March 25 event at the Steve Jobs Theater on its Cupertino, California, campus featured a host of announcements about Apple services. The company lifted the lid on its long-awaited streaming television platform, Apple TV Plus, and unveiled a subscription service for iOS-exclusive games, Apple Arcade. Both of them will go live in fall 2019 as monthly subscriptions, although Apple did not announce pricing. There wasn’t much beyond a sizzle reel when it came to footage of Apple TV Plus shows. But the company did trot out entertainers such as Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carell, J.J. Abrams, Kumail Nanjiani, Jason Momoa, Alfre Woodard, and Big Bird to discuss projects such as Amazing Stories, See, The Morning Show, Little America, and Little Voice.
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Apple Event: All the news on Apple Arcade and Apple TV Plus
Everything we know about Apple’s gaming and TV services
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March 25, 2019
Apple reveals Apple TV Plus original series lineup with first footage
Apple started making moves on shows and films before the TV Plus was even unveiled
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March 25, 2019
How and where to stream Apple TV Plus
The devices and apps you’ll need to start streaming
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March 25, 2019
Apple announces streaming services, Apple TV Plus and Apple TV Channels, for fall
Both services put Apple in the middle of the TV streaming wars
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March 25, 2019
Apple Arcade launches this fall with 100 exclusive games
How it works, when it goes live, and what you’ll get