Inventive companies like Amazon and Tesla are constantly churning out new products and services, but there is something else that they, and other distinctive enterprises, are also in the business of producing: their version of leadership. A research project we just completed suggests there might be something important and innovative going on in this department, too. The “challenge-driven” leadership we found in our study of MIT leaders might not be right for every kind of enterprise, but we suspect it will spread to many more in years to come.