BMW tries to turn a corner—and loses its boss
Re-engineering the German carmaker for the age of electric vehicles, self-driving cars and ride-sharing will take some doing
IN THE GRAND finale of #NEXTgen, an event held last month at BMW’s headquarters in Munich to show off the German carmaker’s vision for the future of mobility, Harald Krüger, its boss, unveiled the Vision DC Roadster. The staid 53-year-old mounted the futuristic, angular motorbike as if he were ready to ride off into the sunset. Shortly afterwards he was on his way. On July 5th Mr Krüger said that he would stand down with less than a year of his five-year term remaining.
Rumours had been rife that BMW’s supervisory board was about to announce that, unlike his predecessor, Norbert Reithofer, Mr Krüger would not get a second term. On his watch the company’s financial performance has sputtered. More troubling, it has lost the technological edge on which the pulling power of premium brands relies. His successor—widely tipped to be Oliver Zipse, BMW’s head of production—will need to soup up both.
This article appeared in the Business section of the print edition under the headline "Tune-up time"
Business July 13th 2019
More from Business
What do Joe Biden and the boss of Starbucks have in common?
Both are grappling with gloomy consumers at home and trouble abroad
How not to name a new car
Companies that get it wrong risk both derision and outrage
Meet the Swedish firm trying to shake up heat pumps
It sees a big opportunity in an old technology