Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to watch.
Apple has also moved The Parent Presentation to the bottom of its College Students page, effectively burying it. When we reported on the marketing campaign yesterday, the presentation was prominently featured at the top of the page.
It is unclear why Apple is suddenly hiding the ad, or if it will return. Apple did not immediately respond to our request for comment.
On social media, some people said that the ad was cringe or gross, so perhaps Apple pulled the video due to overly negative reception. To be clear, this is merely speculation, and there were others who found humor in the video.
The Parent Presentation is a customizable slideshow that explains why a Mac is a useful tool in college. The presentation is available to download for free in PowerPoint, Keynote, and Google Slides formats. Students can customize the presentation slides, and then show it to their parents to convince them to buy them a Mac.
In an accompanying YouTube video shared by Apple, comedian Martin Herlihy showed a group of high school students how to effectively use The Parent Presentation.
Apple's iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple's first foldable iPhone will be equipped with a 7.8-inch inner display, and a 5.5-inch outer display, according to Taiwanese research firm TrendForce.
Apple supply chain analyst Ming-Chi Kuo already mentioned those same display sizes for the foldable iPhone in March, meaning there are now multiple sources backing those sizes, so long as TrendForce is not simply copying what Kuo said.
...
Apple today announced AppleCare One, a new subscription plan for customers to cover multiple devices with a single plan.
AppleCare One starts at $19.99 per month for up to three products, with the ability to add more for $5.99 per month for each additional device. The plan incudes all of the benefits that come with AppleCare+, such as unlimited repairs for accidents, priority support,...
Thursday July 24, 2025 9:11 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Apple released the fourth beta of iOS 26 today, and the company has continued making changes to the way that Liquid Glass looks. There are also new features, including the return of Apple Intelligence Notification Summaries for news. This beta is of particular interest because it's likely the beta that public beta testers will get in the not too distant future.
Liquid Glass Changes
Liquid...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is now less than two months away, so we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you...
While the focus is now on iOS 26, there is still an iOS 18.6 update incoming.
As noted by Aaron Zollo, Apple on Wednesday re-labeled iOS 18.6 Beta 4 as simply iOS 18.6, meaning that it is the Release Candidate version. This change effectively confirms that the update will be released to the public next week.
Alongside the new label, Apple shared release notes for iOS 18.6, which is a...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
I see the marketing missteps are continuing to occur.
This feels like an area of the company that needs to be examined and reformed.
I still can’t believe that horrendous “Forgot my husband’s birthday. Let me have my iphone make a photo slideshow birthday gift.” AD ever made it out to public eyes.
Here's why the ad doesn't work: It features a shady salesman. The implication is that you have to be shady to convince someone to buy a Mac (which makes no sense given that Apple arguably makes the best laptops, with the highest quality hardware and OS). The tone of the ad is off base relative to the real-world value proposition of a Mac.
The "presentation" is reminiscent of other shady sales pitches, like selling timeshares or any disreputable door-to-door business of the past (expensive vacuums, magazine subscriptions, etc).
I understand it's trying to be funny (and I also found the comedian to be funny), but the tone and connotation of the ad don't align with Apple's brand. Don Draper would not have greenlit this.
These days, every misstep at Apple seems to stem from poor leadership. After 42 years as a loyal customer, I no longer feel the same about the company. While they still build the best mousetraps compared to the competition, my opinion of the company now plays a role in my purchasing decisions.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
