
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Georgia Wray Norsten — June 13, 2025 — Eco
References: shapellx
'OceanHug™,' the latest innovation from Shapellx, introduces a sustainable line of shapewear and intimates designed to blend ocean-inspired beauty with cutting-edge performance. Crafted using recycled oyster shells, the OceanHug collection gives new purpose to marine waste, with each piece incorporating fabric derived from 33 discarded shells. Lightweight and moisture-wicking, the pieces are enriched with collagen peptides and oyster protein to help nourish skin, making them ideal for sensitive wearers.
The collection features lace-trimmed bodysuits, wireless bras, shaping camis, and briefs in serene oceanic hues, including baby blue, oyster white, and lavender pink. Each item emphasizes support, smoothing, and everyday comfort while advancing circular fashion. OceanHug marks Shapellx’s strongest step yet toward innovative, eco-conscious shapewear design. The collection is available now on shapellx.com.
OceanHug positions Shapellx as a pioneer in sustainable fashion, leveraging waste innovation for premium shapewear. This launch strengthens the brand's ESG credentials and aligns with growing consumer demand for ethically made products.
Image Credit: Shapellx
The collection features lace-trimmed bodysuits, wireless bras, shaping camis, and briefs in serene oceanic hues, including baby blue, oyster white, and lavender pink. Each item emphasizes support, smoothing, and everyday comfort while advancing circular fashion. OceanHug marks Shapellx’s strongest step yet toward innovative, eco-conscious shapewear design. The collection is available now on shapellx.com.
OceanHug positions Shapellx as a pioneer in sustainable fashion, leveraging waste innovation for premium shapewear. This launch strengthens the brand's ESG credentials and aligns with growing consumer demand for ethically made products.
Image Credit: Shapellx
Trend Themes
1. Marine-derived Materials - The use of recycled oyster shells in fashion showcases how marine waste can be transformed into valuable resources, pioneering new pathways for sustainable materials in the industry.
2. Eco-conscious Shapewear - The launch of environmentally friendly shapewear collections like OceanHug reveals a shift towards garments that prioritize both sustainability and high performance.
3. Circular Fashion Innovation - Advancements in circular fashion are highlighted by designing garments that not only minimize waste but also integrate elements benefiting wearers' skin health.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry is ripe for innovation through the development of garments derived from unconventional, eco-friendly sources such as marine waste.
2. Textile Innovation - Advancements in textile technology enable the creation of fabrics enriched with collagen and proteins, offering functional benefits beyond traditional materials.
3. Ethical Intimates - The demand for ethically produced intimate wear is growing, presenting opportunities to integrate sustainable practices and superior comfort in everyday clothing.
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