EDO, TelevisaUnivision Expand Convergent TV Partnership

EDO, TelevisaUnivision Expand Convergent TV Partnership 

ViX is the primary beneficiary

An existing partnership between measurement platform EDO and TelevisaUnivision is set to grow with the addition of consumer behavioral measurement of TV ads, which will be used on streaming platform ViX

Due to its extensive library of Spanish-language content, ViX is attracting incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year.

EDO continues to build on its already existing partnership with TelevisaUnivision in the convergent TV space, delivering data-driven TV insights designed to optimize advertiser return on investment across the media company’s cross-platform campaigns, including on ViX.

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Mark Mwachiro

Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.