
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Michael Hemsworth — June 13, 2025 — Life-Stages
References: behance.net & yankodesign
The 'GOAL' concept has been designed by Yewon Lee as a playful sports equipment solution that embraces technology to balance the offline world with the online one. The system consists of two main components including a base with a projector and a speaker alongside a smart ball that work together to immerse users in a wide range of activities. The system can be activated by kicking, rolling or shaking the ball, which will trigger projections to be displayed including targets to aim for, animations to interact with and more.
The 'GOAL' concept identifies how we could see toys evolve into the near-future as a means of bridging the disconnect between children who have grown up using technology, but need analog activities for further stimulation.
The 'GOAL' concept identifies how we could see toys evolve into the near-future as a means of bridging the disconnect between children who have grown up using technology, but need analog activities for further stimulation.
Trend Themes
1. Tech-integrated Play - Children's toys are increasingly incorporating digital interfaces to merge physical play with virtual interactivity, providing a multifaceted experience that captivates tech-savvy youths.
2. Interactive Projection Systems - Sports equipment innovations are utilizing projection technology to create immersive environments, offering a novel way to engage and motivate users in physical activity.
3. Smart Sports Equipment - The integration of sensors and connectivity into sports gear opens up new avenues for interactive gameplay and personalized fitness experiences.
Industry Implications
1. Toy Manufacturing - The toy industry is evolving to create products that blend physical and digital play, offering unique solutions to engage the modern tech-oriented child.
2. Sports Equipment - Advancements in sports gear technology are fostering a new category of interactive products that enhance user engagement through integrated digital features.
3. Augmented Reality Entertainment - The entertainment sector is increasingly leveraging augmented reality technology to develop immersive play environments that blend the virtual and physical worlds for users.
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