Beyond Burger Jalapeño is Arriving at ASDA in the UK
Michael Hemsworth — June 13, 2025 — Lifestyle
References: beyondmeat & vegconomist
The Beyond Burger Jalapeño is making its debut in the UK at ASDA locations as a piquant take on the brand's signature plant-based burger that will help to satiate demand for spicy food varieties. The burger will be offered in both chilled and frozen versions priced at £4.28 and £3.98, respectively, and boasts a satisfying recipe that includes 16-grams of protein per 100-gram serving. The soy-free burger is positioned perfectly for summertime grilling occasions as consumers seek out ways to elevate their existing menus.
Regional Sales Manager for Retail UK/Ireland Lee Crane commented on the Beyond Burger Jalapeño saying, "Expanding our footprint in ASDA, both in chilled and frozen, allows us to reach more shoppers with convenient, versatile plant-based options. The wider distribution of the original Beyond Burger reflects its strong performance and growing relevance with flexitarian consumers. With the latest variant, Beyond Burger Jalapeño, we’re responding to demand for bold flavors and summer grilling options.”
Image Credit: Beyond Meat
Regional Sales Manager for Retail UK/Ireland Lee Crane commented on the Beyond Burger Jalapeño saying, "Expanding our footprint in ASDA, both in chilled and frozen, allows us to reach more shoppers with convenient, versatile plant-based options. The wider distribution of the original Beyond Burger reflects its strong performance and growing relevance with flexitarian consumers. With the latest variant, Beyond Burger Jalapeño, we’re responding to demand for bold flavors and summer grilling options.”
Image Credit: Beyond Meat
Trend Themes
1. Spicy Plant-based Foods - As consumers increasingly gravitate towards bold flavors, the introduction of spicy plant-based options like Beyond Burger Jalapeño reflects a surge in demand for innovative food products that combine heat with sustainability.
2. Convenient Dual-format Offerings - By providing both chilled and frozen versions of the Beyond Burger Jalapeño, the trend of convenient dual-format offerings caters to diverse consumer needs and maximizes accessibility for busy shoppers.
3. Flexitarian Diet Preference - With the rise of flexitarianism, products like the spicy Beyond Burger Jalapeño emphasize the growing preference for flexible diet options that combine taste, variety, and plant-based nutrition.
Industry Implications
1. Plant-based Food - The plant-based food industry continues to soar, with products like the Beyond Burger Jalapeño appealing to consumers seeking sustainable and flavorful alternatives to traditional meat.
2. Frozen Food Market - The expansion of frozen versions of plant-based products such as the Beyond Burger Jalapeño highlights the dynamic growth within the frozen food market, driven by convenience and evolving dietary preferences.
3. Retail Grocery - With the introduction of innovative products like the Beyond Burger Jalapeño, the retail grocery industry is poised to capitalize on the consumer shift towards specialty plant-based options and multicultural flavor profiles.
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