Kindling Snacks Makes Pretzels with Wheat Protein and Chickpea Flour
Laura McQuarrie — March 28, 2025 — Lifestyle
References: kindlingsnacks & nosh
Snackers know they can count on pretzels for that salty kick and satisfying crunch every time, and Kindling Snacks brings protein into the experience. These snackable protein pretzels are made with whole grains and simple ingredients like chickpea flour, sunflower oil malt, and yeast. Satisfying the needs of health-conscious snackers with their clean ingredient lists, these protein pretzels are uncompromising on flavor, thanks to savory varieties like Sea Salt, Garlic Parmesan, Honey Mustard, and Dill Pickle.
Protein-wise, these non-GMO pretzel snacks made with 100% whole grains deliver eight to nine grams of protein per serving, making them especially enticing for refueling on outdoor adventures.
Kindling Snacks is a new venture from Kodiak Cakes co-founder Cameron Smith, bringing expertise from the protein breakfast category to the snack aisle.
Protein-wise, these non-GMO pretzel snacks made with 100% whole grains deliver eight to nine grams of protein per serving, making them especially enticing for refueling on outdoor adventures.
Kindling Snacks is a new venture from Kodiak Cakes co-founder Cameron Smith, bringing expertise from the protein breakfast category to the snack aisle.
Trend Themes
1. Functional Foods - The fusion of traditional snack elements with protein-rich ingredients like chickpea flour has spurred a new wave of functional foods.
2. Clean Label Snacks - The demand for snacks with simple, recognizable ingredients is driving innovation in clean label product lines.
3. Protein-enhanced Snacking - Increasing consumer interest in high-protein diets is leading to the development of snacks that combine taste with significant protein content.
Industry Implications
1. Snack Food Industry - The traditional snack food industry is being disrupted by brands incorporating nutritional enhancements into classic products.
2. Healthy Food Market - Innovations like protein-packed pretzels are reshaping the landscape of the healthy food market by targeting health-conscious consumers.
3. Plant-based Ingredients Sector - The use of alternative ingredients like chickpea flour in snacks highlights the growing sector of plant-based ingredient applications.
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