Brach's Egg Hunt Hiders Take Planning and Preparation Off Familys' Plates
Laura McQuarrie — March 27, 2025 — Lifestyle
References: BrachsEggHunt & brand-innovators
Brach's Egg Hunt Hiders is the first official egg hunt hiding service from America's number-one Easter jelly bean brand, and it invites all ages to partake in the fun of the holiday. In partnership with Card My Yard, Brach's will hide dozens of eggs pre-filled with its jelly beans and other seasonal treats in the yard.
This offering was launched in response to 57% of American adults wishing they could search for Easter eggs alongside their family, but don't because they hide the eggs themselves and know where they're hidden.
Brach's Egg Hunt Hiders is debuting in the top 10 markets where the most jelly beans are sold, including Boston, Chicago, Detroit, Los Angeles, New York City, Philadelphia, and South Carolina. One lucky household in each market that receives this service will discover a golden egg, redeemable for a year's supply of Brach's Jelly Beans.
This offering was launched in response to 57% of American adults wishing they could search for Easter eggs alongside their family, but don't because they hide the eggs themselves and know where they're hidden.
Brach's Egg Hunt Hiders is debuting in the top 10 markets where the most jelly beans are sold, including Boston, Chicago, Detroit, Los Angeles, New York City, Philadelphia, and South Carolina. One lucky household in each market that receives this service will discover a golden egg, redeemable for a year's supply of Brach's Jelly Beans.
Trend Themes
1. Interactive Holiday Experiences - The growth of outsourced holiday activities reflects a significant shift towards services that allow families to participate in traditional customs without the usual preparation, opening opportunities for companies to create novel, interactive holiday experiences.
2. Adult-centric Seasonal Entertainment - Services that facilitate adult participation in traditionally child-focused activities highlight the demand for adult-centric entertainment during seasonal events, offering businesses the chance to innovate with inclusive holiday experiences.
3. Collaborative Brand Partnerships - Collaborations between different brands, like Brach's and Card My Yard, underscore the potential for cross-industry partnerships to deliver unique services that enhance consumer engagement and brand loyalty.
Industry Implications
1. Event Planning Services - The introduction of novel event-related services such as egg hunt hiding marks an innovative direction for event planning companies, suggesting opportunities to offer specialized, turnkey experiences.
2. Confectionery Industry - The confectionery sector can extend its traditional market boundaries by integrating experiential services with its products, responding to the growing consumer interest in immersive brand experiences.
3. Outdoor Recreational Services - Outdoor recreational services can tap into the trend of structured yet spontaneous family-friendly activities, utilizing creative adventure designs that incorporate client-specific needs for memorable experiences.
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