The Wahlburgers Pepperoni Smash Was Created by Paul Wahlburger
Michael Hemsworth — March 27, 2025 — Lifestyle
References: wahlburgers & restaurantmagazine
The Wahlburgers Pepperoni Smash burger is a new menu item for spring created by Chef Paul Wahlburger as the perfect option for diners to try out when seeking something out of the ordinary for lunch or dinner. The burger is crafted with 100% Certified Angus Beef patties alongside provolone cheese, Chef Paul's signature rosemary tomato jam, garlic butter and pepperoni that has been thinly sliced for a salty final touch. The burger is priced at $10.95 and can be paired with your choice of fries or tater tots for an additional $1.95.
CEO Randy Sharpe spoke on the Wahlburgers Pepperoni Smash burger saying, "The Pepperoni Smash is all about big, bold taste — so teaming up with a couple of guys who know Boston food inside and out just made sense. This is just the beginning with Chad and Tommy. They represent what Wahlburgers is all about — authenticity, passion, and a deep love for the brand’s hometown.”
CEO Randy Sharpe spoke on the Wahlburgers Pepperoni Smash burger saying, "The Pepperoni Smash is all about big, bold taste — so teaming up with a couple of guys who know Boston food inside and out just made sense. This is just the beginning with Chad and Tommy. They represent what Wahlburgers is all about — authenticity, passion, and a deep love for the brand’s hometown.”
Trend Themes
1. Gourmet Comfort Food - Elevating classic comfort foods with gourmet ingredients presents opportunities for brands to attract food enthusiasts seeking familiar yet unique indulgences.
2. Nostalgic Culinary Flavors - Incorporating flavors traditionally found in other dishes, like pepperoni, into unexpected places highlights a growing trend of nostalgia-driven culinary experiences.
3. Regional Flavor Infusion - Showcasing local flavors, such as signature ingredients from Boston, in restaurant offerings taps into consumer interest in regionally inspired cuisine.
Industry Implications
1. Fast-casual Dining - The fast-casual dining industry continues to thrive by introducing inventive dishes that merge familiar tastes with creative new combinations.
2. Specialty Meat Products - Expanding the use of specialty meats like pepperoni in diverse menu items can drive growth within this industry by appealing to both traditionalists and experimenters.
3. Artisanal Cheese - Utilizing premium, artisanal cheeses, such as provolone, in fast-casual offerings showcases an opportunity for growth within the dairy and cheese industries.
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