Milk-Bone x Jif Peanut Butter Treats Dogs to Nutty, Bacony Flavor
Laura McQuarrie — March 26, 2025 — Lifestyle
References: milkbone & petfoodprocessing.net
The rich, nutty flavor of peanut butter is adored by both people and dogs, making it the perfect inspiration for a Milk-Bone x Jif Peanut Butter collaboration. The Peanut Buttery Bites Made with Jif Peanut Butter & Bacon to bring them closer together in a shared moment of joy and bonding.
These humanized treats are free from artificial flavors, no fillers and no meat by-product meals, and they're officially the first dog treat made with real Jif peanut butter. "When we looked at the market, we saw a number of dog treats that feature peanut butter flavoring but didn’t actually have peanut butter in the product," Jasen Cusick, director of Dog Treats Marketing at Smucker, told Pet Food Processing.
These humanized treats are free from artificial flavors, no fillers and no meat by-product meals, and they're officially the first dog treat made with real Jif peanut butter. "When we looked at the market, we saw a number of dog treats that feature peanut butter flavoring but didn’t actually have peanut butter in the product," Jasen Cusick, director of Dog Treats Marketing at Smucker, told Pet Food Processing.
Trend Themes
1. Humanized Pet Treats - Pet treats that resemble human snacks appeal to pet owners seeking to indulge their pets with premium ingredients and shared experiences.
2. Transparent Pet Food Ingredients - The demand for pet foods with clear and honest labeling encourages brands to innovate with ingredient transparency and real, recognizable components.
3. Collaborative Brand Partnerships - Collaborations between well-known consumer brands create unique product offerings that capture cross-market appeal through shared loyalty and brand recognition.
Industry Implications
1. Pet Food Industry - The evolving desires of pet owners for higher quality and novel flavors are driving innovative product development within the pet food sector.
2. Consumer-packaged Goods - The exploration of nostalgia and authenticity in consumer-packaged goods is fostering new market opportunities in pet treat formulations.
3. Food Manufacturing - Incorporating popular human food brands into pet treat manufacturing presents opportunities for disruption through enhanced brand credibility and market reach.
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