Memories of Japan by d'Annam Shares Scents Like Matcha Soft Serve
Laura McQuarrie — March 26, 2025 — Fashion
References: ca.dannam.co & fragrantica
Following a fragrance collection called Enchanting Vietnam, d'Annam debuted nine new scents in a range called Memories of Japan that pays tribute to the rich heritage of Japanese culture. Fans of sweet—but not too sweet—scents will appreciate the essences of Matcha Soft Serve with notes of vanilla, milk and waffle cone, and Strawberry Mochi with notes of vanilla, glutinous rice, red bean paste, and brown sugar.
Consumer interest in gourmand fragrances is shifting toward softer, more subdued scents that mirror growing preferences for less sugary, more balanced sweetness in real-life treats. Instead of overpowering, sugary notes, there's a growing desire for warm, subtle sweetness.
Strawberry Mochi and Matcha Soft Serve are two of nine fragrances in d’Annam’s Memories of Japan collection, which also includes fragrances inspired by sakura, Japanese whiskey, and the vibrancy of Tokyo.
Consumer interest in gourmand fragrances is shifting toward softer, more subdued scents that mirror growing preferences for less sugary, more balanced sweetness in real-life treats. Instead of overpowering, sugary notes, there's a growing desire for warm, subtle sweetness.
Strawberry Mochi and Matcha Soft Serve are two of nine fragrances in d’Annam’s Memories of Japan collection, which also includes fragrances inspired by sakura, Japanese whiskey, and the vibrancy of Tokyo.
Trend Themes
1. Sensory Nostalgia - The Memories of Japan fragrance line taps into the trend of sensory nostalgia, using scent to evoke cultural and personal memories of Japan's rich tradition.
2. Gourmand Fragrance Evolution - A shift in the gourmand fragrance market is evident as consumers lean towards balanced, less sugary scents that evoke real-world delicacies rather than using overpowering sweet notes.
3. Cultural Heritage Perfumery - Perfume brands are increasingly incorporating cultural elements, like Japanese matcha and mochi, into their fragrances to create unique scent profiles that celebrate specific traditions and lifestyles.
Industry Implications
1. Fragrance Development - Fragrance brands have the opportunity to innovate by creating scents that reflect culinary delights and cultural nuances, satisfying growing consumer interest in authenticity and nostalgia.
2. Culinary Arts - Culinary elements in non-food sectors are gaining traction, as evidenced by perfumes integrating dessert-inspired notes like matcha and mochi, which may influence creative collaborations with chefs and food brands.
3. Cultural Tourism - Cultural tourism inspires products beyond travel, with fragrance companies creating scents that act as olfactory souvenirs, offering consumers a sensory journey to destinations like Japan.
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