Adobe Premiere Pro Gains AI Tools to Add and Remove Objects From Videos, Extend Clips and More

Adobe today debuted several new AI features for Premiere Pro, software designed for professional video editing. Adobe's Premiere Pro is set to gain useful editing functions powered by generative AI, which will let video editors do more with less work.


With a Generative Extend feature, Premiere Pro will be able to add frames to make video clips longer, allowing for properly timed edits and smooth transitions by extending a scene.

Objects in videos will also be able to be added or removed through smart selection and tracking tools. Adobe says that video editors can do things like remove an unwanted item, change an actor's wardrobe, or add set dressings like paintings on the wall or plants on a desk.

Perhaps the most interesting new feature is an option to create new video footage directly within Premiere Pro using a text to video feature. Users will be able to type text into a prompt or upload images to create video, and the resulting clips can be used for B-roll, creating storyboards, and more.

Adobe plans to introduce these generative AI tools later in 2024.

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.

Tag: Adobe

Popular Stories

airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
General Apps Messages

Exclusive: iOS 18 to Add Text Effects to iMessage

Friday May 31, 2024 9:17 am PDT by
Apple plans to add a new text effects feature to the Messages app on iOS 18, according to multiple sources familiar with the matter. While it is already possible to send iMessages with bubble effects or full-screen effects, such as invisible ink or confetti, the text effects would allow you to animate individual words within a message. With the Messages app set to gain RCS support on iOS 18, ...
iOS 18 WWDC 24 Feature 2

iOS 18 Rumor Recap: Over 20 New Features to Expect as WWDC Nears

Wednesday May 29, 2024 2:04 pm PDT by
iOS 18 is just around the corner, with Apple set to unveil the software update during its WWDC keynote next month. Below, we recap new features and changes rumored for iOS 18, which is projected to be the "biggest" update in the iPhone's history. iOS 18 is rumored to include new AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting ...
Apple CarPlay Dash

What to Expect From CarPlay on iOS 18

Wednesday May 29, 2024 7:30 am PDT by
iOS 18 will be unveiled at Apple's annual developers conference WWDC in less than two weeks, and the update will include some new features for CarPlay. Below, we recap new accessibility features that Apple recently previewed for CarPlay, and discuss the current status of the promised next-generation CarPlay. The first beta of iOS 18 will likely be made available to members of the Apple...
apple tv 4k yellow bg feature

Apple TV: The Latest Rumors About a New Model and Possible $99 Price

Wednesday May 29, 2024 8:06 am PDT by
It has been over a year and a half since the current Apple TV was released, so you may be wondering when a new model will be released. Below, we recap rumors about the next-generation Apple TV, including new features and lower pricing. The current Apple TV 4K was introduced in October 2022. Key new features compared to the previous model from 2021 include a faster A15 Bionic chip, a larger...
iOS 18 Siri Integrated Feature

More Advanced AI Siri Functionality Not Coming to iOS 18 Until 2025

Thursday May 30, 2024 1:29 pm PDT by
Apple is planning a major AI overhaul for Siri in iOS 18, and Bloomberg's Mark Gurman says that the update will let Siri control all individual features in apps for the first time, expanding the range of functions the personal assistant can perform. Siri will be able to do things like open specific documents, move a note from one folder to another, delete an email, summarize an article,...

Top Rated Comments

relaxedpanda Avatar
7 weeks ago
Stolen art. Stolen ideas. Stolen creativity. Sponsored by corporate greed and power.

The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.

AI is death to the arts
Score: 15 Votes (Like | Disagree)
Geoffb9 Avatar
7 weeks ago
In the meanwhile , Apple’s Final Cut team is ? ??
I own Final Cut Pro but switched using DaVinci Resolve. It’s much better and they keep updating it.
I can see Apple axing the software.
I have no idea what Apple Pro software teams doing all year!
Score: 12 Votes (Like | Disagree)
xDENTALPLANx Avatar
7 weeks ago

The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.
What are you even talking about? As a professional video editor these new tools will be an absolute game changer.

Just the ability to add a few extra frames where the camera op has cut too early will massively improve many situations I work with on a daily basis.
Score: 11 Votes (Like | Disagree)
jimthing Avatar
7 weeks ago
Next, you'll just paste your whole film script into these things with a few ideas, and out pops your film all done for you.

No need to pay the talent, or most of the crew. Just distribute and cash in! ?
Score: 8 Votes (Like | Disagree)
Pakaku Avatar
7 weeks ago

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.
Generative AI is all plagiarism, and not something I want to see Apple come out "ahead" in
Score: 8 Votes (Like | Disagree)
BootsWalking Avatar
7 weeks ago
Maybe Adobe can find a way to use AI to stop Premiere from crashing all the time.
Score: 7 Votes (Like | Disagree)