You might recall that three and half years ago, Mark Zuckerberg and Facebook attempted to buy a little service called Snapchat for $3 billion, only to be turned down. At the time it seemed crazy.
Who were these tech bros who turned their noses up at $3 billion for their app that was, presumably, mostly used to send nudes? Well, of course in the years since, Snapchat became more than a sexting app, thanks to its "Stories" feature that allowed people to document their days in a very immediate and intimate way. Today the company (Snap, Inc.) is worth more than $20 billion. It's a happy ending! Snap is worth billions, Facebook is worth hundreds of billions. Everybody has a shit ton of money, so everybody wins, right?
Nope. Mark Zuckerberg is too petty for that noise.
First, Zuck and company brought Snapchat's signature "Stories" feature to Instagram, which is owned by Facebook. This post from Zuck explaining the feature as though Snapchat doesn't exist—and this was just a cool thing they thought of—is hilariously petty:
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"Oh this? This is just a cool idea we had. No big deal. Try it out. Let me know what you think!" Well, I think you put Snapchat on Instagram as part of some vendetta for them correctly blowing off your $3 billion offer years ago. But Zuck's petty game knows no limits, so he didn't stop there. Next Facebook Messenger added the feature. And now? Now it's coming to Facebook proper too.
Why? Well, I'd guess two reasons. One, because Snapchat was brilliant when it came up with "Stories." It's a truly addicting and fun feature to both use and consume. Why wouldn't Facebook want a part of that idea? Two, because Snap turned down Zuck years ago and if we've learned anything from (the totally real and not at all fictionalized film, nay, documentary) The Social Network, it's that Zuck gets real motivated when he gets turned down.
H/T The Verge.
