Currys/PC World could be first major third-party retailer to carry Apple Watch in UK

The device is already showing up in Currys' inventory system, Macrumors observed. Searching for the product on the company's website displays a message that the device is "currently not available at Currys and PC World," with the recommendation that shoppers browse other smartwatches instead.

Apple has been gradually expanding third-party Watch sales during August. The effort began with Best Buy in Canada and the U.S., but has since moved on to Myer and Harvey Norman in Australia, and most recently French electronics chain Fnac.

If Currys follows in the pattern of other third-party Watch rollouts, only a limited number of locations will have units at first.

The Watch was actually available through third-party stores when it launched back in late April, but stock was limited to a handful of luxury outlets scattered around the world. Apple itself began selling the Watch at retail in June, once inventory started to catch up with demand.