'It's so wrong, yet so funny!' Viewers left in hysterics as Ruth Langsford and Eamonn Holmes spank a SEX SLAVE, don dominatrix gear and explore S&M dungeon for X-rated show... but critics brand it 'demeaning and salacious'

Viewers were left in hysterics on Thursday night over Eamonn Holmes and Ruth Langford's X-rated antics in their new series Seven Year Itch.

The couple, who have been married for seven years, spank a sex slave, don dominatrix gear and explore a kinky dungeon on the Channel 5 show in a bid to understand how long-term couples spice up their marriages.

Many fans dubbed the episode 'so wrong, yet so funny' - but others were left less than impressed and branded the daytime TV hosts 'demeaning' and 'salacious'.

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Saucy: Viewers were left in hysterics on Thursday night over Eamonn Holmes and Ruth Langford's X-rated antics in their new series Seven Year Itch
Saucy: Viewers were left in hysterics on Thursday night over Eamonn Holmes and Ruth Langford's X-rated antics in their new series Seven Year Itch

Saucy: Viewers were left in hysterics on Thursday night over Eamonn Holmes and Ruth Langford's X-rated antics in their new series Seven Year Itch

'I would like to touch her': Elsewhere in the show, king of daytime TV Eamonn left viewers shocked as he got cosy with infamous sex robot Samantha

'I would like to touch her': Elsewhere in the show, king of daytime TV Eamonn left viewers shocked as he got cosy with infamous sex robot Samantha

The show threw Ruth, 57, and Eamonn into the deep end with its first episode, as the couple visited an S&M dungeon and were given a lesson in whipping from Mistress Komakino.

The hosts looked agog as they made their way through the underground chamber, which was filled with sex swings and X-rated contraptions.

Soon dominatrix Komakino ordered them to whip the sex slave - a masked man who was clad in leather trousers.

Approaching Eamonn, she said: 'You look like you're fun to play with!' before calling in the slave. Eamonn, 57, yelped: 'Spare him!' as she mercilessly whipped the man with a riding crop.

Baffling: The couple, who have been married for seven years, spank a sex slave, don dominatrix gear and explore a kinky dungeon on the Channel 5 show in a bid to understand how long-term couples spice up their marriages

Baffling: The couple, who have been married for seven years, spank a sex slave, don dominatrix gear and explore a kinky dungeon on the Channel 5 show in a bid to understand how long-term couples spice up their marriages

Painful: The show threw Ruth, 57, and Eamonn into the deep end, as the couple visited an S&M dungeon and were given a lesson in whipping from Mistress Komakino

Painful: The show threw Ruth, 57, and Eamonn into the deep end, as the couple visited an S&M dungeon and were given a lesson in whipping from Mistress Komakino

The mistress then turned her attentions to Ruth, telling her: 'Come on, I want to see that power coming from you.  

'You are strong, powerful, you're gonna spank him really, really good,' she continued, to which Eamonn hesitantly added: 'Him, not me.'

As Ruth took the whip, Komakino drawled: 'You are the most amazing woman in the world.

Ruth replied: 'Oh I so am,' replied Ruth before half-heartedly whipping the man. She soon broke her role however, as she wailed: 'Oh I don't like hurting people!'

Oh dear: Soon the dominatrix Komakino told them to whip the sex slave - a masked man who was clad in leather trousers

Oh dear: Soon the dominatrix Komakino told them to whip the sex slave - a masked man who was clad in leather trousers

Intense: The mistress then turned her attentions to Ruth, telling her: 'Come on, I want to see that power coming from you'

Intense: The mistress then turned her attentions to Ruth, telling her: 'Come on, I want to see that power coming from you'

Loving it: Many fans dubbed the episode 'so wrong, yet so funny' as they penned their reactions on Twitter

Loving it: Many fans dubbed the episode 'so wrong, yet so funny' as they penned their reactions on Twitter

Elsewhere in the show, king of daytime TV Eamonn left viewers shocked as he got cosy with infamous sex robot Samantha.

As the robot flirted with him, saying: 'I'm feeling very frisky my Irish stallion,' Eamonn replied: 'Oh, stop it, you.'

He then joked to the robot's developer Sergi Santos: 'I would like to touch her. And the feeling of her skin - there's something attractive about that.' 

Serge's wife Maritsa explained: 'We all know that most men's fantasy is to have a threesome. It's a fantasy I know [Sergi] has.

'Samantha is a way for Sergi to satisfy his fantasy. We have threesomes together. She satisfies a need as a couple.'

Horrified? Approaching Eamonn, the dominatrix then said: 'You look like you're fun to play with!' before calling in the slave. Eamonn, 57, yelped: 'Spare him!' as she mercilessly whipped the man with a riding crop

Horrified? Approaching Eamonn, the dominatrix then said: 'You look like you're fun to play with!' before calling in the slave. Eamonn, 57, yelped: 'Spare him!' as she mercilessly whipped the man with a riding crop

Backlash: Others were left less than impressed and branded the daytime TV hosts 'demeaning' and 'salacious'

Backlash: Others were left less than impressed and branded the daytime TV hosts 'demeaning' and 'salacious'

But it all became too much for Eamonn, as he was forced to look on when Sergi became intimate with Samantha - covering his eyes in shock. 

Viewers flocked to Twitter to express their amusment at the 'amazing and honest' show, with many branding the couple 'hilairous'. 

'In absolute hysterics watching Eamonn an Ruth Seven Year Itch!You two are a match made in heaven. Love the witty comments.Just brilliant,' one fan wrote. 

'7 year itch ... amazing and honest! Well worth watching. Well done Eamonn and Ruth - a wonderful couple,' another added. 

'Just witnessed Ruth and Eamonn spank a random man in a sex dungeon on Channel 5...so that's on if you're interested,' a third wrote.

Look away: It all became too much for Eamonn later in the show, as he was forced to look on when robotmaker Sergi became intimate with sex robot Samantha - covering his eyes in shock

Look away: It all became too much for Eamonn later in the show, as he was forced to look on when robotmaker Sergi became intimate with sex robot Samantha - covering his eyes in shock

But others seemed unimpressed - with one viewer branding Ruth and Eamonn's show 'salacious rubbish'. 

'Ruth and Eamonn have demeaned themselves by getting involved in salacious rubbish like the Channel 5 program ' 7 Year Itch ' - dreadful,' the critic penned.

The show comes after Eamonn teased a clip of Ruth spanking the sex slave in a video posted to his Instagram.  

Langsford slipped into a dominatrix-inspired leather trench coat and brandished a whip in Eamonn's latest video.

The presenter looked worlds away from the conservative glamour of her daytime television days as she played around with the whip in the mock-S&M style clip. 

Racy: Ruth Langsford  slipped into a dominatrix-inspired leather trench coat and began brandishing a whip in Eamonn Holmes' latest video

Racy: Ruth Langsford slipped into a dominatrix-inspired leather trench coat and began brandishing a whip in Eamonn Holmes' latest video

In the video, which Eamonn posted on Tuesday, Ruth can be seen rocking a leather dress belted at the waist with a matching cap.

Eamonn films her as she brandishes the whip several times and says sternly: 'Get used to it slave, things are going to change around here.'

Eamonn can then be heard giving a mock-gasp as he breathes: 'Darling - that's shocking!'

Ruth then breaks character and as she spins around, breaks into a fit of laughter as she plays with the whip.

Her husband captioned the shot: 'Ruth getting all Strictly. We have a fascinating prog on Channel 5 Thurs 9pm on couples and The 7 yr itch.'

Transformation: The presenter, 57, looked worlds away from the conservative glamour of her daytime television days as she played around in the mock-S&M style clip

Transformation: The presenter, 57, looked worlds away from the conservative glamour of her daytime television days as she played around in the mock-S&M style clip

Cheeky: In the video, which Eamonn posted on Tuesday, Ruth can be seen rocking a leather dress belted at the waist with a matching cap

Cheeky: In the video, which Eamonn posted on Tuesday, Ruth can be seen rocking a leather dress belted at the waist with a matching cap

Naughty: Eamonn films her as she brandishes the whip several times and says sternly: 'Get used to it slave, things are going to change around here'

Naughty: Eamonn films her as she brandishes the whip several times and says sternly: 'Get used to it slave, things are going to change around here'

Ruth's clip comes after she shed her demure This Morning outfits for the racy figure-hugging minidresses of Strictly Come Dancing.

The ITV star, who is partnered with pro Anton Du Beke,was worlds away from her morning show host self in a dazzling blue dress complete with a raunchy mesh bodice, giving the illusion of bare skin underneath.

Posing for the camera with her leg poised in the air, the ITV star could not contain her beaming smile as she leaned on the support of her partner Anton.

Leading lady: Ruth's clip comes after she shed her demure This Morning outfits for the racy figure-hugging minidresses of Strictly Come Dancing

Leading lady: Ruth's clip comes after she shed her demure This Morning outfits for the racy figure-hugging minidresses of Strictly Come Dancing

It comes after she joked at the launch show that she intended to 'rub up against any man she can', in order to make Eamonn jealous.

And giving an insight into the funny couple's at-home bickering as Ruth prepares for the live shows, Eamonn shared another video of the pair chatting on the sofas. 

'So another day's training, what's the best bit, what's the worst bit?' he started off the clip by asking.

'It's quite exhilarating because it s like nothing I've ever done before, I get spun around a lot and you're covering the floor like a professional dancer,' Ruth said.

'There are little moments where I go, I'm just like a dancer and there are loads of moment  where I go 'I've completely forgotten what I'm doing next'. 

Bickering: In another clip, Eamonn asks: 'Do you lose your temper with Anton [Du Beke] the way you lose your temper with me?' Ruth pulls a mock frown, replying: 'Course I don't, he's not my husband'

Bickering: In another clip, Eamonn asks: 'Do you lose your temper with Anton [Du Beke] the way you lose your temper with me?' Ruth pulls a mock frown, replying: 'Course I don't, he's not my husband'

Eamonn then cheekily ventured: 'Do you lose your temper with Anton [Du Beke] the way you lose your temper with me?'

Ruth pulled a mock frown, replying: 'Course I don't, he's not my husband.'

'That's not fair!' Eamonn protested. 'Why doesn't he get the same treatment I get?' 

'Because he's patient and he's a teacher and he's never rude to me,' Ruth sassily shot back - to which her husband gasped and said: 'That's awful, so he doesn't get the same lack of respect that I get then?' 

Ruth giggled and chided: 'Oh shut up.' 

Cheeky couple: 'That's not fair!' Eamonn protests. 'Why doesn't he get the same treatment I get?' to which Ruth replies: 'Because he's patient and he's a teacher and he's never rude to me!'

Cheeky couple: 'That's not fair!' Eamonn protests. 'Why doesn't he get the same treatment I get?' to which Ruth replies: 'Because he's patient and he's a teacher and he's never rude to me!'

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